A closer look at three Iranian Animations: “Ani & Mani”, “A passenger from Daitia” & “Friend’s Park” (World Content Market – Moscow 2019, 29 May at 17:00 at the conference hall)
Today’s kids of my world
By: Mohammadreza Moghadasian
Most media & advertisement experts would agree that we live in an age where we talk, convey our messages, impress or be impressed and finally go through life & the world around using pictures.
Animation, as a modern visual language, has a great advantage over live action or realistic motion pictures. There are no limits to the imagination here, as anything can happen and there is no shortage of innovative ideas. This perspective has been understood & adopted throughout the world, however, there are not that many countries who are actively participating in the mass production of animated visual products. And even more so, there but only a handful of nations who possess the required technical expertise and innovative storytelling capability while being able to put out mass-produced, commercially viable products.
Iranian animation industry, in its modern sense, dates back to half a century ago which indicates the great enthusiasm within the Iranian artists and viewers alike. Animations are a big part of Iranian’s childhood and even adulthood memories. Besides, many academics, enthusiasts, and experts within the Iranian animation industry have worked tirelessly through these years so that the quality of the Iranian animated products is on par with international competition.
There is no doubt that animated motion pictures have a great impact on the mental and cultural outlook of children and adults alike. And this capacity is being exploited in almost all direct and indirect novel education systems globally.
The Three animated films “Friend’s Park”, “A passenger from Daitia” & “Ani & Mani” which have been produced using stop motion, 2D & 3D techniques respectively have focused on personal and social enlightenment of children. There is a concise understanding of the needs of modern kids woven into the screenplay and visual storyline which can be considered a winning point. This becomes even more important when we consider how today’s kids have unprecedented access to information and various media outlets, making them more aware of the world around than ever before. Naturally, their demands, questions, and issues have evolved according to the reality of living in the 21st century and whatever visual product that sets out to attract their attention must have the ability to speak their language. In all three movies storylines, character development arc, plot twists and overall themes have all been based on a contemporary narrative which could appeal to the today’s kids. Visually speaking, they strive for a simple, not very technically demanding and nonsexual look which seeks to emphasize on deeper more relatable characters and their interactions rather than common visual eye-candies. And when you consider merchandising has become a more major source of revenue than the actual box office performance, the crucial importance of well-developed appealing characters becomes more evident. Also, that’s how the morals of the story and its message get through and get stuck with the kids. And these three movies seems to have pulled off just that: they can be both entertaining and educating, which is no easy feat.